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Trek dumps LeMond

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Trek dumps LeMond

Old 04-08-08, 11:09 AM
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Didn't he star in One Flew Over the Cuckoo's Nest? If not he should have. Guy's got a grudge big time, and it looks like it's about to bring him down. He be illin'.

Has anybody called Mike?
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Old 04-08-08, 11:12 AM
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Terrific! If they stop making them I will be able to place my bike on the list, with my Oldsmobile, of vehicle brands I own that no longer exist.

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Old 04-08-08, 11:16 AM
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This is an opportunity for him to re-energize the brand, but alas it probably will not happen:

1. LeMond hasn't been really a brand icon almost since he sold to Trek - maybe that will change.

2. I am sure Trek is suing and doing what they can to hold rights to the brand name but kill the product so that LeMond does not go elsewhere to compete.

3. Armstrong bikes will most likely be coming - thus the need to end the LeMond relationship and brand now in order to make room. Anyone want to guess which line will be featured at the new Armstrong mega-store in Austin?

Personally I would love to see LeMond return to boutique high end steel and Ti. I think that's his brand niche. he would be well served to realize and capitalize on that...especially in today's nice market structure in cycling.
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Old 04-08-08, 11:21 AM
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Originally Posted by Psimet2001
This is an opportunity for him to re-energize the brand, but alas it probably will not happen:

1. LeMond hasn't been really a brand icon almost since he sold to Trek - maybe that will change.

2. I am sure Trek is suing and doing what they can to hold rights to the brand name but kill the product so that LeMond does not go elsewhere to compete.

3. Armstrong bikes will most likely be coming - thus the need to end the LeMond relationship and brand now in order to make room. Anyone want to guess which line will be featured at the new Armstrong mega-store in Austin?

Personally I would love to see LeMond return to boutique high end steel and Ti. I think that's his brand niche. he would be well served to realize and capitalize on that...especially in today's nice market structure in cycling
.
Pegoretti?

As long as I've been in the roadie game (less than a year) Lemond has always seemed like an uglier Trek. I hope this results in the brand getting back to a niche (high-end steel and Ti would be wonderful as it seems like there could be a market for mid-range bikes made of nice steel) instead of being Trek's ugly duckling.
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Old 04-08-08, 11:27 AM
  #30  
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When I was first looking into road bikes, I saw a couple of lemond's for the first time on the Mt. Vernon trail, in my area. After seeing them, I was struck by their 'classic look'. At the time, I didn't know what a 'traditional geometry' was, but I did noticed that they appeard to be different than other road frames I had seen up to that point. Not just the geometry, but the simple paint schemes and scripted brand, all came together in a way that I found very appealing, for the short time I was able to observe it.

That was a couple of years ago, and for some reason, I don't get that same impression when I see them now. This might have to do with my higher level of knowlege on the subject, but I'm thinking that it might also have something to do with my dwindling esteem for the company. Who's fault that is, I don't know. Certainly LeMond has had the appearance of being an aloof sales man, or perhaps he's just ineffective. And who knows, perhaps Trek has been sabotaging the brand to silence him.

In any case, I think Trek is right in stating that the LeMond brand has been stagnant. I'd probably say the same thing about Trek branded bikes as well, with the exception of the newly designed Madone. I think that Trek has or had an opportunity to open up their appeal to a different type crowd with their lemonds, but that's not ultimately what ended up happening. They probably could salvage the brand, but with the namesake suing you, that's just not a good business relationship to be in. Right or wrong, it's probably best that they do go their separate ways.
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Old 04-08-08, 11:28 AM
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Originally Posted by Psimet2001

3. Armstrong bikes will most likely be coming - thus the need to end the LeMond relationship and brand now in order to make room. Anyone want to guess which line will be featured at the new Armstrong mega-store in Austin?

.
It's been announced for some time that it will be a Trek shop. We'll see how it goes. The store isn't open yet I don't think. I'll go check it out when it is - maybe take pics and post a thread on it.
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Old 04-08-08, 11:32 AM
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Lance will stick with an American brand I would think. Most likely his own or Trek. I was under the impression he will also be focusing a lot on SS and fixed gear and not just road bikes. Any truth to that rumor?
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Old 04-08-08, 11:37 AM
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At the beginning of the decade, Trek sold carbon under its own name, high-end aluminum under the Klein name and high-end steel and Ti under the Lemond name. This was a nice way to cover all three markets with three respected brands. The rapid takeover of carbon pushing everything else out of the high end racing market has left Lemond and Klein in a diminished state without much of a brand identity. It's probably a smart business decision for Trek to phase them both out.
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Old 04-08-08, 11:39 AM
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Originally Posted by ripa
Lance will stick with an American brand I would think. Most likely his own or Trek. I was under the impression he will also be focusing a lot on SS and fixed gear and not just road bikes. Any truth to that rumor?
The shop is going to be about getting people into cycling in general - esp. as a form a transportation. I'm sure he'll sell ss and fixed gear (Austin seems to have a lot of SS hipsters popping up lately), but they mentioned they want to sell a lot of commuter bikes and the like also. They will also have a bike locker and locker room/shower facilities so that people who work downtown can commute by bike and have a place to lock up their bikes and clean up.
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Old 04-08-08, 11:40 AM
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LeMonds are at their best, IMO, when they're in high end steel or possibly Ti and with their classic "script" decals. They filled a small but not insignificant niche for Trek when they were like that and could probably continue to do so. However, it's obvious at least Trek, if not Trek and LeMond want to end this. Obviously, Trek will be fine w/o LeMond and if Greg wants to hustle he can keep his brand viable. When I put together my 853 Maillot Jaune it had very little competition as a high quality steel bike that wasn't custom expensive. The market for such bikes isn't huge but it exists.

Also, despite some of the feelings expressed here LeMond can still trade off his name with at least some cyclists.


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Old 04-08-08, 11:45 AM
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I love my LeMond. The Poprad has been a better road bike for me than any other road bike I've owned.
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Old 04-08-08, 12:03 PM
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I said a long time ago that Trek most likely bought their competitors Gary Fisher, Klein, or in the case of Lemond, the rights to the name, so that they can eventually make those brands disappear as competitors.

It is a very legitimate and time-worn business strategy to buy your competitors, run their brands into the ground, and then jack up your own prices when those "b*sta** brands" are gone.

It seems to me that all those other brands that Trek acquired are now doing substantially worse, product-wise, than they were before Trek came knocking at the door. Of course, their financials were not so great, hence the opportunity for Trek. And remember, these brands were all much more innovative than Trek.

I once worked for a company that acquired competitors, dispatched the corporate never-do-wells to run "our new partners" and became so adept at this game, that it became the market leader from the number three position within 5years.

I know Greg Lemond is a difficult guy, but he has every right to his opinion regarding doping. The Trek guys are very savvy businessmen, and I am not sure that the Gary Fisher and Klein brands won't soon follow the Lemond name into "Trek Oblivion".

Regards,

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Old 04-08-08, 12:06 PM
  #38  
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Originally Posted by elemental

As long as I've been in the roadie game (less than a year) Lemond has always seemed like an uglier Trek.

"as long" and "less than a year"?

lol!
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Old 04-08-08, 12:09 PM
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^^ no one misses a thing on this board.
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Old 04-08-08, 12:10 PM
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Could be an opportunity to pick up some great deals on closeout Lemonds
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Old 04-08-08, 12:12 PM
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Actually, according to Trek's press release, they say to expect to see new Kleins prominently featured at their August 2008 expo! Cool!
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Old 04-08-08, 12:19 PM
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Originally Posted by mrt10x
Could be an opportunity to pick up some great deals on closeout Lemonds
Hmmm....
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Old 04-08-08, 12:22 PM
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Originally Posted by botto
Lance's last laugh?

btw - where's the link to the source?
https://www.bicycleretailer.com/news/...tail/1169.html
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Old 04-08-08, 12:24 PM
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Originally Posted by ravenmore
The shop is going to be about getting people into cycling in general - esp. as a form a transportation. I'm sure he'll sell ss and fixed gear (Austin seems to have a lot of SS hipsters popping up lately), but they mentioned they want to sell a lot of commuter bikes and the like also. They will also have a bike locker and locker room/shower facilities so that people who work downtown can commute by bike and have a place to lock up their bikes and clean up.
Where is that shop going to be located? I thought I read downtown somewhere but that would make it awful crowded with shops in that area.
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Old 04-08-08, 12:31 PM
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Originally Posted by ravenmore
It's been announced for some time that it will be a Trek shop. We'll see how it goes. The store isn't open yet I don't think. I'll go check it out when it is - maybe take pics and post a thread on it.
No doubt it will be a Trek store, but did anyone think he was going to be like all the other Trek stores and sell LeMond's as well??

It will be more like Trek, Klein, Gary Fisher, and Armstrong's (read "rebadged LeMond's")
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Old 04-08-08, 12:34 PM
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I hope someone keeps making them, even if they have a new name.

They seem to fit me better than any other bike brand I have ridden.
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Old 04-08-08, 12:45 PM
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Originally Posted by patentcad
I was going to say 'around the bend' but in deference to an American Cycling Legend, I tried to be gentle.
Yeah, it hurts to say it.

Even though his accomplishments are profound, and his allegations may be/probably are correct, acting lilke a lunatic in other areas of his life doesn't add credence to his character.
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Old 04-08-08, 12:52 PM
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I've been one to throw some names LeMond's way, but I will always remember a few things:

1. 1988 - 8 seconds.

2. He has ALWAYS been kind of whiney - but honestly I think that's part of his competetive spirit.

3. He will always be the first American to win the Tour.

4. I always respected the amount of time and energy he put into equipment design and the science behind training.

I used to love his bike - admittedly I loved them more before they were just another brand of Trek. If he were able to salvage some of the designs and methodology and continue with another venture I would be very interested in what would come out.

That said, he does seem to rub people the wrong way - especially in a business sense. A lot of his personal business ventures seemed almost doomed to failure from the beginning. If it weren't for Trek the LeMond bike business would simply be a footnote on the C&V forum.
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Old 04-08-08, 12:56 PM
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Just wondering, but if Armstrong did decide to put his name on a line of bikes, would he necessarily have to partner with Trek? Seems to me he could probably go with anyone and do well. The bikes wouldn't even have to be that good, and they would sell (for a while at least). I know he's had a relationship with Trek, but other than that, is there some other reason we would just assume Trek?

I bet he could even start his own company, perhaps a small custom shop, if he wanted to. If he owned the company, he could even turn it into a charity, kind of like 'Newman's Own', where all the profits go to LiveStrong.

Just a thought.
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Old 04-08-08, 12:57 PM
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Originally Posted by Psimet2001
I've been one to throw some names LeMond's way, but I will always remember a few things:

1. 1988 - 8 seconds.

2. He has ALWAYS been kind of whiney - but honestly I think that's part of his competetive spirit.

3. He will always be the first American to win the Tour.

4. I always respected the amount of time and energy he put into equipment design and the science behind training.

I used to love his bike - admittedly I loved them more before they were just another brand of Trek. If he were able to salvage some of the designs and methodology and continue with another venture I would be very interested in what would come out.


That said, he does seem to rub people the wrong way - especially in a business sense. A lot of his personal business ventures seemed almost doomed to failure from the beginning. If it weren't for Trek the LeMond bike business would simply be a footnote on the C&V forum.
1989.
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