Why do racing jerseys for us FREDs still have a million ads?
I understand that pro bike racing requires lots of sponsorship, and thus you expect to see Lance and company wearing jerseys splattered with company sponsored ads/logos.
I also get that there's some "prestige" associated with wearing the same jerseys as these pros, even if it has "Astana" or "Liquigas" or "US Postal" emblazoned on it. Kind of like wearing Air Jordans, I guess. Still, I went to my LBS the other day, and their main jersey display were plastered with ads. For no discount, nonetheless. In fact, you were paying a PREMIUM to get the jersey with those corporate ads on them. You pay $99 for the logofied one, whereas a similar plain vanilla version costed about $70, from what I could see from browsing the racks. I don't see this adfest in running T-shirts or swimwear. And there's a lot of money put into running marketing, as the "masses" tend to run. Is there a reason why some of you would be willing to pay the premium simply to have TdF sponsors and such advertised on your jersey? |
Just go to Performance.com or Nashbar and buy the generic cycling jerseys. They are visible and a lot cheaper.
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Do you mean like a club jersey? Example?
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Freds need love too you know.
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I don't understand what you mean. Do you mean your lbs only has jerseys with local sponsors? If so, I've never seen this. Unless you mean like Fruit Loops or Spongebob or something.
Our shops all have pro jerseys, "funny" jerseys, and prints/patterns (think PI or T6). |
Because people continue to buy them.
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The shop probably got a discount.
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Originally Posted by agarose2000
(Post 9153294)
Still, I went to my LBS the other day, and their main jersey display were plastered with ads. For no discount, nonetheless. In fact, you were paying a PREMIUM to get the jersey with those corporate ads on them. You pay $99 for the logofied one, whereas a similar plain vanilla version costed about $70, from what I could see from browsing the racks. I don't see this adfest in running T-shirts or swimwear. And there's a lot of money put into running marketing, as the "masses" tend to run. Is there a reason why some of you would be willing to pay the premium simply to have TdF sponsors and such advertised on your jersey? The local bike shop has probably sold some advertising to a few local companies to defray the costs of the jerseys for the shop. As the shop is probably looking to make money, they hope by providing a jersey for local riders who may want to support their local economy. |
http://www.probikekit.com/_img_200x256/c9025.jpg
I think the OP means like this. Buy a Pro Team jersey and get a jersey just like the pros wear. Sponsors and all. |
Originally Posted by YOJiMBO20
(Post 9153593)
http://www.probikekit.com/_img_200x256/c9025.jpg
I think the OP means like this. Buy a Pro Team jersey and get a jersey just like the pros wear. Sponsors and all. |
Originally Posted by YOJiMBO20
(Post 9153593)
I think the OP means like this. Buy a Pro Team jersey and get a jersey just like the pros wear. Sponsors and all.
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Originally Posted by umd
(Post 9153701)
Pretty the OP specifically meant not pro jersey's...
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I wonder the same thing.
I find it particularly funny how little it takes to sponsor a local team. A whopping 10%-20% discount (off full MSRP, mind you) gets you a prominent spot on most team kits. Teams are that desperate for logos :lol:. At the end of the day, it's ego. When you're not on the internet talking about your 30mph hammerfests, you should at least look like you're getting paid to ride. |
Originally Posted by Booger
(Post 9153812)
I wonder the same thing.
I find it particularly funny how little it takes to sponsor a local team. A whopping 10%-20% discount (off full MSRP, mind you) gets you a prominent spot on most team kits. Teams are that desperate for logos :lol:. At the end of the day, it's ego. When you're not on the internet talking about your 30mph hammerfests, you should at least look like you're getting paid to ride. |
Originally Posted by umd
(Post 9153863)
How wrong you are...
Yeah I knew someone would chime in to clarify all the lavish discounts bestowed upon them. It's still about pretending to be pro instead of a local schlub. It's fantasy. Betcha I can throw a football over them mountains. |
Originally Posted by Booger
(Post 9153923)
Yeah I knew someone would chime in to clarify all the lavish discounts bestowed upon them. It's still about pretending to be pro instead of a local schlub. It's fantasy.
Originally Posted by Booger
(Post 9153923)
Betcha I can throw a football over them mountains.
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Originally Posted by Booger
(Post 9153923)
Betcha I can throw a football over them mountains.
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Most of my jerseys advertise my favorite refreshment, beer. Arrogant ******* Ale is my fave. Plain jerserys suck.
http://www.bicycle-gifts.com/jersey.htm https://secure.lefthandbrewing.com/d...?category=More Wearables&prodid=46 C Click on more wearables at left hand. |
I hate beer, but not only is "Arrogant ******* Ale" a completely awesome name, that jersey rocks my world!
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Originally Posted by umd
(Post 9153957)
No, it's not. Racing is a hobby, I don't pretend for it to be anything else. I have no allusions or fantasies that I am a pro. One doesn't have to be a pro to have a decent sponsorship deal. Many teams (as opposed to clubs) have good discounts, much better than 20% off MSRP. Sponsors get some benefit of exposure, word of mouth, and often new customers in the cyclists themselves. In exchange we wear some advertising.
Originally Posted by umd
(Post 9153957)
Our local teams here are very active and it is not umcommon to pictures in the newspaper
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Originally Posted by Booger
(Post 9154059)
From a business standpoint, the only real benefit to sponsors is a guaranteed customer - you. Obviously, they still make money selling stuff at a discount. The advertising stuff is mostly just for fun, or are people really buying tarmacs because umd rides one?
Some sponsors are product and some are just cash to the team. This funds things like subsidized clothing, race/travel reimbursements, parties, dinners, etc. I'm also in a club that is primarily built around supporting juniors, and most of the sponsorship money goes to that. Benefits to juniors include free clothes, race reimbursement, coaching, a scholarship program, and we also helped with fundraising and set up/manage an Olympic fund for one of our past juniors (he has gone twice). As for somebody buying a tarmac because I ride one, I don't know, and I don't really care. I'm just one person but from Specialized's perspective, they get a lot of bikes out there on the road and in the races, people see them being ridden and raced in large numbers and again adds to exposure for the brand. Bikeforums has a strange anti-popularity sentiment sometimes, but in the real world people see that something is popular or they are exposed to it a lot and when they go shop for a bike it's what they think of. Advertising = Exposure. That's the whole point.
Originally Posted by Booger
(Post 9154059)
PRO. I'm sure the marketing guys were crackin' the bubbly :p
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Actually, I was referring to the pro jerseys, but the commentary on the nonpro jerseys is definitely appropriate. I'm aware that discounts to clubs can be very helpful - I was more surprised that people would pay a premium for a "pro" jersey that just has corporate logos on it.
And why doesn't running or swimming have similar logo issues with clothing? There are SO many runners, and so many opportunities for logowear, but how often do you see a recreational runner cruising by on the weekend with logowear versus recreational cyclists with similar getups? |
Originally Posted by agarose2000
(Post 9154380)
Actually, I was referring to the pro jerseys, but the commentary on the nonpro jerseys is definitely appropriate. I'm aware that discounts to clubs can be very helpful - I was more surprised that people would pay a premium for a "pro" jersey that just has corporate logos on it.
And why doesn't running or swimming have similar logo issues with clothing? There are SO many runners, and so many opportunities for logowear, but how often do you see a recreational runner cruising by on the weekend with logowear versus recreational cyclists with similar getups? |
I got an FD Jeux jersey for $40 - looks good, looks different, and Big Phil Gilbert was riding for them.
If cheap and good looking, I'd wear it. I don't want to pay $100 for a jersey, but under $50 and I'm happy. |
Originally Posted by agarose2000
(Post 9154380)
Actually, I was referring to the pro jerseys, but the commentary on the nonpro jerseys is definitely appropriate. I'm aware that discounts to clubs can be very helpful - I was more surprised that people would pay a premium for a "pro" jersey that just has corporate logos on it.
And why doesn't running or swimming have similar logo issues with clothing? There are SO many runners, and so many opportunities for logowear, but how often do you see a recreational runner cruising by on the weekend with logowear versus recreational cyclists with similar getups? Some of the cycling clubs in the area sell advertising space on their jersey. Makes the club money and gets ad space for the sponsor at a reasonable cost. I like a plain jersey but it would be more advanatageous for sponsors to pay for my jersey - when I ride by people have more time to read the ENTIRE jersey. |
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