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Design Project: Bianchi Exhibit: Would love to hear your input!

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Design Project: Bianchi Exhibit: Would love to hear your input!

Old 01-29-10, 12:29 AM
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Design Project: Bianchi Exhibit: Would love to hear your input!

Hello- My name is Olivia and I'm currently a student at Art Center College of Design in Pasadena, CA.. I'm currently working on a design project for an exhibit specific to Bianchi. Right now, I'm in the researching phase, trying to figure out why people ride Bianchi and what makes them different, at a deeper level. I'm definitely no expert on bikes, but would love to learn more from anyone in the forum so I can have a better understanding of the company throughout the design process.

If any of you have the time, would you be able to answer some of the questions below? I'd love to have your input! Thanks

1.Why, specifically, do you ride Bianchi bicycles? How does the brand make you feel?

2.What features/technology/etc. make make Bianchi bikes different from the other cycling companies?

3.About how much did you pay for your bike? Special features?

4.How would you describe your mindset when riding?

5.If you were to choose one Bianchi bike to be a showcase in an exhibit, for example, what would be your choice and for what reasons?

6. Where do you usually enjoy riding? What kind of bike(s) do you ride?

(if you like, it would be great to get your name, age and city, just for the sake of understanding the kind of demographics that ride Bianchi! if you'd rather not, that's ok too!)

Again, thank you so much for your time and expertise!
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Old 01-29-10, 04:53 AM
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This isn't a cheap attempt from Bianchi's marketing department to gain some market insight, is it?
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Old 01-29-10, 09:27 AM
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Well, riding a bianchi is different in only so many ways..

First, is this a question to MODERN, cyclists? Is this specifically aimed to those with retro/vintage bikes? Is this aimed at those riding on Specialized's and Cannondales? Or is it at the Pinarello's, Cervellos and Williers?

The company, like all Italian companies, have one simple philosphy in mind: PASSION. This is where you should start. Don;t let things like modern economies of scale get in the way.

The bike community is split into many many little facets and to understand the intimate way these riders feel about their bikes, you have to understand the riders first, THEN, understand what makes them choose the bikes they do.

elaborate!

Originally Posted by olivia.paden
Hello- My name is Olivia and I'm currently a student at Art Center College of Design in Pasadena, CA.. I'm currently working on a design project for an exhibit specific to Bianchi. Right now, I'm in the researching phase, trying to figure out why people ride Bianchi and what makes them different, at a deeper level. I'm definitely no expert on bikes, but would love to learn more from anyone in the forum so I can have a better understanding of the company throughout the design process.

If any of you have the time, would you be able to answer some of the questions below? I'd love to have your input! Thanks

1.Why, specifically, do you ride Bianchi bicycles? How does the brand make you feel?

2.What features/technology/etc. make make Bianchi bikes different from the other cycling companies?

3.About how much did you pay for your bike? Special features?

4.How would you describe your mindset when riding?

5.If you were to choose one Bianchi bike to be a showcase in an exhibit, for example, what would be your choice and for what reasons?

6. Where do you usually enjoy riding? What kind of bike(s) do you ride?

(if you like, it would be great to get your name, age and city, just for the sake of understanding the kind of demographics that ride Bianchi! if you'd rather not, that's ok too!)

Again, thank you so much for your time and expertise!
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Old 01-29-10, 10:10 AM
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People only ride bianchi's for the celeste paint job.
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Old 01-29-10, 10:18 AM
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Originally Posted by pkpsu
People only ride bianchi's for the celeste paint job.
Well played..
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Old 01-29-10, 11:01 AM
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1) Some people are fascinated by the celeste color.

2) Some people are fascinated with any Italian connections in cycling, even if it is only the name.

If you are looking to push Bianchi, these two aspects should be the emphasis, but in a subtle way so the viewer doesn't feel it is too manipulative.

The Italian connection is due in part to the historic mystique of vintage racing frames from Italy, along with the mania for anything Campagnolo. Whether either of these is still made in Italy is largely irrelevant as long as the image of being Italian is maintained.

For some insight into the "everything Italian is wonderful" mindset, I suggest you view the movie "Breaking Away"

Ciao bella!
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Old 01-29-10, 12:03 PM
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while the Celeste paint is huge part of the Bianchi heritage that is not the only reason to ride a Bianchi. however nothing shows pride in your ride like a nice shinny Celeste paint job. I must preface this by saying that my answers are certainly based on all of my 9 ridable and 2 frames are older than 2000 most date to 86-93 and all but 2 are steel

1.Why, specifically, do you ride Bianchi bicycles? How does the brand make you feel?

my first new bike was an '87 Bianchi Sport SX. it was an all 'Oriental' bike and black but still a Bianchi. the main reasons I chose it was the person getting into cycling at this level had a Bianchi and I liked it. after learing about the history of the brand, the cars racing motorcycles, trucks, aircraft engines, I feel honored to be able to ride a bike with such a great heritage. not all brands (although Bianchi has had different corperate owners) can trace there lieage back to the late 1880s.

2.What features/technology/etc. make make Bianchi bikes different from the other cycling companies?

the construction of the frames is hands down the best thought out. in the early '90s Bianchi was on the forefront od new metal design and construction techniques. the SuperSet and SuperSet 2 frames are the best riding steel around.

3.About how much did you pay for your bike? Special features?

my first new Bianchi cost me about $475. after that at variing times (and usually with an employee discount from Bianchi and the shop) I paid $750 to $1000 for the frame alone. I have paid various prices for used Bianchis over last few years, but each one was a unique style of bike. the afore mentioned SUperSet frames are certainly in my opinion worth a small premium if the bike overall is in good shape

4.How would you describe your mindset when riding?

I am sure like most riders my mind drifts while riding but I am always proud that any rider I encounter can tell without a doubt when they seem my Celeste colors I am riding the best bike on the road. being a 'bikie' I always try and see what the other rider is on but it is very hard to tell as most companies do not have a'trademark' color

5.If you were to choose one Bianchi bike to be a showcase in an exhibit, for example, what would be your choice and for what reasons?

this is a hard question to answer. because immediatley I want to say a fancy road bike like a Proto or a Centanario (100th Anniversary bike) but a bike like the '86 Volpe designed as a 'all purpose' bike and the first "hybrid'. or would an '89 Advantage the first true Hybrid with fat road tires and mountain bike style handlebars be a better example of Bianchi being on the forefront of new ideas and markets. or perhaps the iconic Pista? this little thought of staple of the Bianchi lineup for decades and now a Pista or "Fixie" style bike is a more common sight on urban streets the the classic "10 speed"

6. Where do you usually enjoy riding? What kind of bike(s) do you ride?
I generally enjoy riding inthe country side. I like to see the open feilds with the hills or woods in the distance and watch the season slowly change as crops grow in the spring and the leaves turn bright red and orange as late autum aproaches. I generally ride "road bikes" I never race but most of my bikes would have been at home in the peleton when I bought or built them up.

I hope my answer wasn't too long but I am a bit biased on this subject
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Old 01-29-10, 09:59 PM
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1. I don't but there a couple I'd like to buy. And why do IDers always lead with an emotive question about brand? I would reword it to what value do you associate with the brand, "feelings" are way to vague. I know of only one guy who has an emotional connection with Bianchi. His website is here, https://members.jcom.home.ne.jp/my_bianchi/
2. I always liked their early integrated headsets although several companies also used the same technology. The celeste everyone speaks of has changed throughout the years. I prefer the vintage celeste over the modern.
3. Again, I don't own any, but a Folgore will fetch $4K-$5K and has a cambio corsa. A Sport will run about $500 and has an integrated stem/bars/brake levers.
4. Could be anything.
5. Any Bianchi ridden by Giovanni Valetti, Fausto Coppi, Felice Gimondi or Marco Pantani. The reason should be obvious.
6. I ride where ever and when ever I can. I ride modern and vintage road and city bikes.
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Old 01-29-10, 10:01 PM
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Bianchis are a department store bike overseas
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Old 01-29-10, 10:14 PM
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Originally Posted by bismillah
Bianchis are a department store bike overseas
Don't know much, do you.
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Old 01-30-10, 06:55 AM
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Originally Posted by iab
Don't know much, do you.
Dont know how to rebut my statement without a personal attack, do you?
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Old 01-30-10, 10:02 AM
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Originally Posted by bismillah
Dont know how to rebut my statement without a personal attack, do you?
Only when the statement is asinine and completely void of any knowledge. Keep up the good work though.
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Old 01-30-10, 10:20 AM
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I bought a virtually new 2009 Bianchi Imola steel bike on Ebay this winter. I bought it because I wanted an inexpensive bike to convert to an airline travel bike with S&S couplers. I bought the Bianchi because I got it for about half the list price - wasn't too many bidders.

It is a decent bike although a little heavier than I would have expected. How does it make me feel? It often makes me want to get back on my Cervelo .

I have never ridden a vintage Bianchi or one of their higher end bikes (I am sure they are nice) but I don't know of anyone that considers Bianchi to be anything special. They are just another bike company. I will enjoy my Bianchi on my trips but I won't necessarily ride it with great pride.
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Old 01-30-10, 12:18 PM
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Originally Posted by pkpsu
People only ride bianchi's for the celeste paint job.
Celeste for the colorblind:
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Old 01-30-10, 12:38 PM
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Why did you specifically choose Bianchi to build an exhibit around?
Are you aware individual bikes are made up of many different brands?
Have you consider posting something like this in the Classics and Vintage section?
If you were to do a search of posts involving keyword "Bianchi" I'll bet you could find some real aficionados and then could try contacting them by PM. Have you considered that?
How often do you ride a bicycle?
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Old 02-01-10, 10:18 PM
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Thank you all SO much for your input - this information is really helpful and I'm learning a lot about what to consider in the design process..
I appreciate it!

(PS and no, don't worry I'm not a Bianchi spy! haha)
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Old 02-01-10, 11:22 PM
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1.Why, specifically, do you ride Bianchi bicycles? How does the brand make you feel?
My Bianchi (HoC 928 SL) was priced significantly below MSRP.

It's definitely an Italian bike (even though it's mostly manufactured in Taiwan)--awesome when it works, quirky and temperamental otherwise.

2.What features/technology/etc. make make Bianchi bikes different from the other cycling companies?
At this point, all they have going for them is "celeste"; but that is enough sometimes.

3.About how much did you pay for your bike? Special features?
Payed approximately an equal amount between frameset, groupset, and wheelset.

4.How would you describe your mindset when riding?
Free and clear.

5.If you were to choose one Bianchi bike to be a showcase in an exhibit, for example, what would be your choice and for what reasons?
A Bianchi from 1949, 1952, or 1998, years when a Bianchi bike was ridden to victory in both the Tour de France and Giro d'Italia.

Coppi's 1952 Bianchi (good luck getting your hands on it):
https://www.cyclingnews.com/news/phot...versary/101524

6. Where do you usually enjoy riding? What kind of bike(s) do you ride?
Rockland County, NY. I only ride road bikes--see profile for specs.







We'd appreciate it if you would post back here to a link or something when your exhibit is ready!
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