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BD had an ad in the Super Bowl?

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BD had an ad in the Super Bowl?

Old 02-06-12, 04:30 PM
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BD had an ad in the Super Bowl?

Well....not exactly, but nice placement.



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Old 02-06-12, 04:35 PM
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Old 02-06-12, 04:37 PM
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Mighty smart baby at the opening there....
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Old 02-06-12, 04:37 PM
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That was actually a pretty decent ad. A lot better than the crap I've seen so far.
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Old 02-06-12, 04:52 PM
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Funny that NBC Sports Network is just using the established NBC name to establish itself in the market despite having little or nothing to do with NBC.
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Old 02-06-12, 05:36 PM
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Originally Posted by DrPete
Funny that NBC Sports Network is just using the established NBC name to establish itself in the market despite having little or nothing to do with NBC.
I'm curious what you mean by that Doc. A little history, well put by Wiki:

NBC Sports Network (NBCSN) is a sports-oriented cable television channel in the United States operated as a division of NBC Sports. It previously launched on July 1, 1995, as the Outdoor Life Network (OLN), which was dedicated to programming primarily involving fishing, hunting, outdoor adventure programs, and outdoor sports. By the turn of the 21st century, OLN became better known for its extensive coverage of the Tour de France, but eventually begin covering more "mainstream" sporting events — resulting in its relaunch as Versus in September 2006.
Comcast, the original owner of Versus, acquired a majority stake in media company NBC Universal in 2011. As a result, Comcast would merge the operations of its cable channels with those of NBC. In particular, it aligned the operation of its sports channels with NBC's sports division, NBC Sports. On January 2, 2012, Versus was re-branded as the NBC Sports Network to reflect these changes.
There are a million ways of looking at this. Just curious what your take is.
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Old 02-06-12, 06:22 PM
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NBC Universal sports can go jump off a cliff! They were in my market for over a year and they were free over the airwaves. Now they are going to cable t.v.
Man that burns my bacon.
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Old 02-06-12, 06:25 PM
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Originally Posted by PhotoJoe
I'm curious what you mean by that Doc. A little history, well put by Wiki:

There are a million ways of looking at this. Just curious what your take is.
It was just a really lame joke about taking an old, established brand and using it to sell a new, unrelated product. That's all. It clearly wasn't funny or clever enough.
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Old 02-06-12, 06:31 PM
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white bar tape is so pro!
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Old 02-06-12, 06:32 PM
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Originally Posted by redoak
NBC Universal sports can go jump off a cliff! They were in my market for over a year and they were free over the airwaves. Now they are going to cable t.v.
Man that burns my bacon.
ACK! And I'm definitely not going to upgrade my basic package just so I can that channel back.
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Old 02-06-12, 07:13 PM
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Originally Posted by DrPete
It was just a really lame joke about taking an old, established brand and using it to sell a new, unrelated product. That's all. It clearly wasn't funny or clever enough.
LOL. I'm with 'ya now. I'm in the business and there are some "purists" that take the position that when NBC Uni bought Versus, they killed OLN and took their hunting shows off the air.
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Old 02-06-12, 07:43 PM
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that was hardly produce placement. who could even tell it was a BD bike? most of the public that watched that was looking at the hockey player.
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Old 02-06-12, 08:50 PM
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Originally Posted by PhotoJoe
LOL. I'm with 'ya now. I'm in the business and there are some "purists" that take the position that when NBC Uni bought Versus, they killed OLN and took their hunting shows off the air.
Nah, I think he meant something like this:
NBC Sports Network is to NBC as Bikes Direct is to Motobecane... or something like that.

But you're right about the purist thing.

Doc, you are a scoundrel.
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Old 02-06-12, 08:54 PM
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I was bored last night and went scanning through the channels. Nothing where Versus used to be and I couldn't find NBC sports. A little annoying.
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Old 02-06-12, 09:43 PM
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Originally Posted by unterhausen
I was bored last night and went scanning through the channels. Nothing where Versus used to be and I couldn't find NBC sports. A little annoying.
You are all missing the point. Cycling (yellow jersey, tdf) was mentioned during the superbowl!!! Cycling, in a positive light, being marketed to main stream America. What a wonderful benefit for cyclists and cycling as a whole!!
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Old 02-06-12, 09:46 PM
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Originally Posted by rangerdavid
that was hardly produce placement. who could even tell it was a BD bike? most of the public that watched that was looking at the hockey player.
Yeah, probably true. I was able to ID the bike right away during the live broadcast. Guess I've spent too much time in pro and anti BD threads.
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Old 02-06-12, 09:56 PM
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wait...bikes direct sells hocky stuff?

i didn't understand the commercial. i'm now even more glad i don't own a tv.

i assume the bike used is from bikes direct? (i honestly genuinely don't know, i don't use bikes direct).

perahps they just needed a bike as a prop and that's the bike someone had?
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Old 02-06-12, 10:19 PM
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Originally Posted by fetzer
You are all missing the point. Cycling (yellow jersey, tdf) was mentioned during the superbowl!!! Cycling, in a positive light, being marketed to main stream America. What a wonderful benefit for cyclists and cycling as a whole!!
not enough. Hopefully some secret lab somewhere in Colorado is training the next Lance
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Old 02-06-12, 11:21 PM
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Lol! I noticed the Le Champion too.
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Old 02-07-12, 07:51 AM
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I enjoy NBC Sports Network and did with Versus, et al. I watched high lights from the Tour down Under yesterday evening on NBCSN and it was nice to see some Bicycling coverage. Always watch the Tour de France and Tour of California there. They had the Tour of champions from Colorado last year pretty much in whole as shown. I bookmarked their website and use it to keep track of Bicycling and Hockey on TV. Never thought I'd see NBC as a cycling network in any way.

Hi Doc, good to see you posting occasionally. How is the neurosurgery going so far? Didn't you finish your fellowship at Walter Reed?
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Old 02-07-12, 09:58 AM
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haha nice catch
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Old 02-07-12, 10:22 AM
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Tour Down Under on NBC Sports was damn near useless.

You cannot cover a 4-5 hour stage in 30 minutes of programming and then give up 12-15 minutes for commercials.


I was glad to see cycling, absolutely, but it was utterly frustrating try to follow the race with such huge jumps in time. You almost never saw any attacks in the mountains/hills, bridging from the peleton to the breakaway, or anything besides the sprint points and the finish.

/rant over
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Old 02-07-12, 11:13 AM
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I am personally trying to improve upon the TV coverage of cycling. Should my team (not a cycling team) and I be successful, I'll post more info.
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Old 02-07-12, 12:55 PM
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+1

Ya I thought that was pretty stupid too.


Originally Posted by ColinL
Tour Down Under on NBC Sports was damn near useless.

You cannot cover a 4-5 hour stage in 30 minutes of programming and then give up 12-15 minutes for commercials.


I was glad to see cycling, absolutely, but it was utterly frustrating try to follow the race with such huge jumps in time. You almost never saw any attacks in the mountains/hills, bridging from the peleton to the breakaway, or anything besides the sprint points and the finish.

/rant over
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Old 02-07-12, 02:01 PM
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Originally Posted by MegaTom
Mighty smart baby at the opening there....
Funny, I was thinking quite the opposite.
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