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Serotta – No More

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Serotta – No More

Old 09-12-13, 08:50 AM
  #1  
speedemon
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Serotta – No More

I guess this is the death of Serotta as his former employees formed a new company using the same shop.
This is the new Saratoga Frameworks which replaces the Serotta's:

https://saratogaframeworks.com/
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Old 09-12-13, 09:00 AM
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I can really understand why people are so upset about this. I mean, it's not like Serotta has been building overpriced garbage wagons, with every imaginable option available, no matter how ridiculous for the last however many years.
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Old 09-12-13, 09:30 AM
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Originally Posted by rebel1916 View Post
I can really understand why people are so upset about this. I mean, it's not like Serotta has been building overpriced garbage wagons, with every imaginable option available, no matter how ridiculous for the last however many years.
It's because this is the death of arguably the most influential American framebuilder of the past thirty years. Through the Colorado, Serotta was instrumental in introducing shaped tubing, lugless Tig welding, slightly lower top tubes and modern geometry to high end racing bikes. It was one of the first truly modern frame designs at a time when most European racing frames followed a traditional lugged, long chainstay, relatively relaxed and "French Fit" template. It was a case of the upstart, open-minded American challenging Euro-tradition. Most top American cyclists of the time including the 7-11 team raced on a Serotta. It was the frame to have.

The fact that Serotta never really adapted as steel fell out of fashion and that they became dull, overpriced dentist-mobiles hasn't dulled people's memories of the heyday.
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Old 09-12-13, 09:31 AM
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Anti dentite
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Old 09-12-13, 09:34 AM
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Yep, and 40 years ago, the Rolling Stones were an electric, innovative band. Now they are a nostalgia act that puts on a pretty good live show (for a bunch of septuagenarians) that probably also attracts many dentists. I would not be upset if the Stones broke up either.
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Old 09-12-13, 09:34 AM
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Originally Posted by merlinextraligh View Post
Anti dentite
I actually did convert to Judaism for the jokes!
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Old 09-12-13, 09:45 AM
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Originally Posted by Hiro11 View Post
It's because this is the death of arguably the most influential American framebuilder of the past thirty years.
Just to clarify as some might not be aware, you meant the demise of Serotta as a company, not Ben Serotta. He's alive and well, and I wouldn't count him out just yet.
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Old 09-12-13, 09:51 AM
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Originally Posted by mpath View Post
Just to clarify as some might not be aware, you meant the demise of Serotta as a company, not Ben Serotta. He's alive and well, and I wouldn't count him out just yet.
But why would you count him in? He stopped innovating 20 years ago. He is a nostalgia act.
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Old 09-12-13, 09:57 AM
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Originally Posted by rebel1916 View Post
But why would you count him in? He stopped innovating 20 years ago. He is a nostalgia act.
Innovating as in what? It's just a bike....not everyone needs or wants every aerodynamic advantage or gram shaved. There's still lots of steel/cro-moly/titanium/aluminum builders making great bikes with traditional geometries. And very high-end. With a huge following, you-know, the "anti-carbon" crowd. But just my 0.02.
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Old 09-12-13, 10:02 AM
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Yeah, Rivendell is great. But to me, a guy who innovates, is involved with racing at the highest level, and then becomes a higher end, lighter version of Rivendell (selling ethos more than performance) is someone who has already counted himself out.
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Old 09-12-13, 10:07 AM
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Originally Posted by rebel1916 View Post
I would not be upset if the Stones broke up either.
Probably not, but it would certainly be news.
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Old 09-12-13, 10:08 AM
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Originally Posted by merlinextraligh View Post
Anti dentite
It's a fair cop.
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Old 09-12-13, 10:14 AM
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Originally Posted by rebel1916 View Post
I actually did convert to Judaism for the jokes!
Do you have a sense of humor?
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Old 09-12-13, 10:22 AM
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^^^^^Huh?
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Old 09-12-13, 10:36 AM
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But yes, that sense is particularly acute in the areas of wieners, farts and doody.
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Old 09-12-13, 12:02 PM
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Originally Posted by rebel1916 View Post
Yeah, Rivendell is great. But to me, a guy who innovates, is involved with racing at the highest level, and then becomes a higher end, lighter version of Rivendell (selling ethos more than performance) is someone who has already counted himself out.
Having done business with Serotta, with all due respect you really do not know what you are talking about.
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Old 09-12-13, 12:02 PM
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Originally Posted by BillyD View Post
Do you have a sense of humor?
Bikes are not funny. You know better than that.
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Old 09-12-13, 12:14 PM
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I know, bike riding is serious biz. So serious a 6 y/o can do it.
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Old 09-12-13, 04:46 PM
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I understand Ben Serotta will be announcing his next "career move" on Monday.

I hope he starts a new co. called "Ben Serotta Cycles" or something, and outshines his old company. (All very "Steve Jobs"...)
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Old 09-12-13, 04:46 PM
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One of my favorite stories is of my Brother 6~7 years ago, he was about 47 years old, riding a Serotta. After the ride they're all relaxing at a cafe when a friend comes over to sit with him and as they are talking the friend says "They're all over there trying to figure out why they're having so much trouble beating an old guy on a steel bike."

It was a great compliment for a good guy.
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Old 09-12-13, 05:04 PM
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Originally Posted by rebel1916 View Post
and then becomes a higher end, lighter version of Rivendell (selling ethos more than performance)e.
I didn't know Serottas had bars the same height as seats and come with Brooks saddles
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Old 09-12-13, 05:17 PM
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All a y'all can pretend to be obtuse, but the point remains. Serotta sells (or sold) nostalgia, not innovation. And there is nothing wrong with that. But there are 100 other frame builders doing the same thing. Serotta is not Harley Davidson. It's closer to one of the many chopper builders that litter the landscape.
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Old 09-12-13, 05:58 PM
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What I want to know is this: Why do cyclists always make dentists their whipping boy?

Sometimes, it seems only dentists are always associated with racy, expensive bikes they are not able to use in holding my grandma's wheel on her beach cruiser

Why always dentists? I like my dentist. And she does not own a bike.
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Old 09-12-13, 08:27 PM
  #24  
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Originally Posted by Jed19 View Post
What I want to know is this: Why do cyclists always make dentists their whipping boy?

Sometimes, it seems only dentists are always associated with racy, expensive bikes they are not able to use in holding my grandma's wheel on her beach cruiser

Why always dentists? I like my dentist. And she does not own a bike.
I bought my first good road bike, a litespeed, from a rich dentist that just let it sit in his garage.
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Old 09-13-13, 06:22 AM
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Sad to hear that Serotta has faded away, hopefully the new company don't price themselves out of the market.

Last edited by roadraccer; 09-13-13 at 06:28 AM.
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