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WTF - DT Swiss Logo Upside Down On Disc Front Hub

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WTF - DT Swiss Logo Upside Down On Disc Front Hub

Old 11-29-14, 08:18 AM
  #1  
Grambo
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WTF - DT Swiss Logo Upside Down On Disc Front Hub

Okay - I know I am being a bit picky here but on all my hub sets (CK, I9, Old DT Swiss, Mavic, WI) the logo orientation (etched or decaled in the middle of the hub shell) match on both the front hub and rear hub. Even on my disc wheel sets when I'm sitting in the saddle and look down at my front hub the logo in the middle of the front hub shell is right side up and matches the orientation on the rear hub. For whatever reason on the DT Swiss 240s ISO 6 disc front hub it is the opposite (upside down) and you can't simply fix by flipping the wheel around because the disc has to be on the left hand side. At 1st I thought I had gotten a one off where this mistake was made but after googling images it appears they orient the logo that way on all there disc hubs. I know it is a minor issue but why???


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Old 11-29-14, 08:39 AM
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Huh. That is stupid.
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Old 11-29-14, 09:43 AM
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Because when action photos of bikes with new DT Swiss wheels are taken they want the logo to be facing the camera. It also helps the hub to spin smoother and saves a few watts.
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Old 11-29-14, 09:54 AM
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Originally Posted by Lazyass View Post
Because when action photos of bikes with new DT Swiss wheels are taken they want the logo to be facing the camera.
That's a fact. look at a Sprint Cup car from above and you'll see the same thing.
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Old 11-29-14, 10:10 AM
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They do it to upset OCD cyclists. Duh.
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Old 11-29-14, 01:17 PM
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Originally Posted by rjones28 View Post
They do it to upset OCD cyclists. Duh.
I stopped buying DT hubs cause every time I looked at my bike from the front, _both_ the front and rear logos were upside down. Now at least half the people should be happy.
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Old 11-29-14, 03:11 PM
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When building wheels for racing some 40 years ago I always had the front hub logo facing forward so when a winner's photo was taken the manufacturer got some recognition.
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