Go Back  Bike Forums > Bike Forums > Road Cycling
Reload this Page >

Why is Shimano so inexpensive?

Notices
Road Cycling “It is by riding a bicycle that you learn the contours of a country best, since you have to sweat up the hills and coast down them. Thus you remember them as they actually are, while in a motor car only a high hill impresses you, and you have no such accurate remembrance of country you have driven through as you gain by riding a bicycle.” -- Ernest Hemingway

Why is Shimano so inexpensive?

Old 01-24-15, 02:34 AM
  #1  
Cue
Senior Member
Thread Starter
 
Join Date: Oct 2008
Posts: 598
Mentioned: 7 Post(s)
Tagged: 0 Thread(s)
Quoted: 376 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Why is Shimano so inexpensive?

Y'know, the one that comes on department store bikes and they have big stickers that says "SHIMANO" (in SHIMANO style font of course).
Cue is offline  
Old 01-24-15, 06:02 AM
  #2  
EnsitMike
Senior Member
 
EnsitMike's Avatar
 
Join Date: Apr 2013
Location: Los Angeles
Posts: 438

Bikes: 2013 Cannondale SuperSix - 1998 CAAD3 R500 - 2012 Demo 8 Carbon

Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 13 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
The greater the number of products produced, the cheaper the cost of production.

A single variable that likely plays a substantial role.
EnsitMike is offline  
Old 01-24-15, 07:01 AM
  #3  
R1lee
Senior Member
 
Join Date: Aug 2012
Location: Kleinburg, ON
Posts: 508
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Economies of scale, you'll learn it when you get to high school.
R1lee is offline  
Old 01-24-15, 07:03 AM
  #4  
CliffordK
Senior Member
 
CliffordK's Avatar
 
Join Date: Nov 2014
Location: Eugene, Oregon, USA
Posts: 22,764
Mentioned: 176 Post(s)
Tagged: 0 Thread(s)
Quoted: 8970 Post(s)
Liked 151 Times in 122 Posts
I bought a Mongoose Massif for a project a while ago. New in the box.
The rear derailleur was so loose I just couldn't justify using it.

What Shimano has done is made a multi-tier system where their top of the line stuff is quite expensive, and the bottom of the line stuff is very very cheap.

I'm not convinced that it costs 10x as much to make an Ultegra or DA hub as the bargain basement hubs. But, people will pay the added quality.

However, as one descends in quality, one finds more steel, potentially even cheaper steel, I think the low-end cones may be straight cast with no cutting on a lathe or polishing.
Chainrings are steel.
Cranks are riveted together.
Chrome vs Stainless.

The list of shortcuts gets long.
CliffordK is offline  
Old 01-24-15, 07:05 AM
  #5  
K.Katso
Gold Member
 
K.Katso's Avatar
 
Join Date: Jan 2010
Location: Haarlem, Netherlands
Posts: 1,313

Bikes: Pinarello Dogma F8, Pinarello Bolide, Argon 18 E-118, Bianchi Oltre, Cervelo S1, Wilier Pista

Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 33 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
How much longer is winter going to last?
K.Katso is offline  
Old 01-24-15, 07:17 AM
  #6  
OldsCOOL
Senior Member
 
OldsCOOL's Avatar
 
Join Date: Jul 2004
Location: northern michigan
Posts: 12,460

Bikes: '77 Colnago Super, '76 Fuji The Finest, '88 Cannondale Criterium, '86 Trek 760, '87 Miyata 712

Mentioned: 15 Post(s)
Tagged: 0 Thread(s)
Quoted: 425 Post(s)
Liked 18 Times in 17 Posts
My school riding buddies had Huffy 10sp bikes with Shimano Eagle rd's. I guess they worked even though my Huret Allvit was superior.
OldsCOOL is offline  
Old 01-24-15, 07:41 AM
  #7  
Doug28450
Senior Member
 
Doug28450's Avatar
 
Join Date: Jul 2009
Location: NW Indiana
Posts: 7,108

Bikes: 2016 Giant Propel Advanced SL 1

Mentioned: 27 Post(s)
Tagged: 2 Thread(s)
Quoted: 1668 Post(s)
Likes: 0
Liked 5 Times in 4 Posts
Shimano makes nice fishing reels.
Doug28450 is offline  
Old 01-24-15, 07:42 AM
  #8  
RollCNY
Speechless
 
RollCNY's Avatar
 
Join Date: Jun 2011
Location: Central NY
Posts: 8,788

Bikes: Felt Brougham, Lotus Prestige, Cinelli Xperience,

Mentioned: 20 Post(s)
Tagged: 1 Thread(s)
Quoted: 89 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Originally Posted by K.Katso View Post
How much longer is winter going to last?
54 more days.
RollCNY is offline  
Old 01-24-15, 07:49 AM
  #9  
zvez
Senior Member
 
zvez's Avatar
 
Join Date: Jul 2013
Location: Columbus, GA
Posts: 536

Bikes: 2014 Cervelo R5 Dura Ace,2014 Specialized S-Works Roubaix

Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
We need a new thread "Is Shimano better than SRAM and Campagnollo"
zvez is offline  
Old 01-24-15, 07:51 AM
  #10  
Doug28450
Senior Member
 
Doug28450's Avatar
 
Join Date: Jul 2009
Location: NW Indiana
Posts: 7,108

Bikes: 2016 Giant Propel Advanced SL 1

Mentioned: 27 Post(s)
Tagged: 2 Thread(s)
Quoted: 1668 Post(s)
Likes: 0
Liked 5 Times in 4 Posts
Originally Posted by zvez View Post
We need a new thread "Is Shimano better than SRAM and Campagnollo"
brb, I have a thread to start.
Doug28450 is offline  
Old 01-24-15, 07:51 AM
  #11  
coasting 
Still can't climb
 
Join Date: Sep 2006
Location: Limey in Taiwan
Posts: 23,024
Mentioned: 23 Post(s)
Tagged: 0 Thread(s)
Quoted: 10 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
whya are there no shimano fanboys but there are sram fanboys and campy maniacs.
__________________
coasting, few quotes are worthy of him, and of those, even fewer printable in a family forum......quote 3alarmer

No @coasting, you should stay 100% as you are right now, don't change a thing....quote Heathpack
coasting is offline  
Old 01-24-15, 08:14 AM
  #12  
rpenmanparker 
Senior Member
 
rpenmanparker's Avatar
 
Join Date: Dec 2009
Location: Houston, TX
Posts: 28,488

Bikes: 1990 Romic Reynolds 531 custom build, Merlin Works CR Ti custom build, super light Workswell 066 custom build

Mentioned: 104 Post(s)
Tagged: 1 Thread(s)
Quoted: 6399 Post(s)
Likes: 0
Liked 9 Times in 9 Posts
Originally Posted by coasting View Post
whya are there no shimano fanboys but there are sram fanboys and campy maniacs.
It's funny how SRAM defenders are called "fanboys". You very seldom see anyone go off about how wonderful SRAM is to start a discussion. Almost always someone steps in to defend it against unreasonable criticism. If a defender is a fanboy, what do you call the irrational haters?
__________________
Robert

Originally Posted by LAJ View Post
No matter where I go, here I am...
rpenmanparker is offline  
Old 01-24-15, 08:31 AM
  #13  
headloss 
Lost at sea...
 
headloss's Avatar
 
Join Date: Dec 2012
Location: Western PA
Posts: 935

Bikes: Schwinn Paramount (match), Trek 520, random bits and pieces...

Mentioned: 2 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Originally Posted by R1lee View Post
Economies of scale, you'll learn it when you get to high school.
You over estimate the quality our education system... LOL
headloss is offline  
Old 01-24-15, 08:40 AM
  #14  
kbarch
Senior Member
 
kbarch's Avatar
 
Join Date: Aug 2014
Posts: 4,286
Mentioned: 21 Post(s)
Tagged: 0 Thread(s)
Quoted: 1095 Post(s)
Likes: 0
Liked 1 Time in 1 Post
Originally Posted by rpenmanparker View Post
It's funny how SRAM defenders are called "fanboys". You very seldom see anyone go off about how wonderful SRAM is to start a discussion. Almost always someone steps in to defend it against unreasonable criticism. If a defender is a fanboy, what do you call the irrational haters?
Haters.
kbarch is offline  
Old 01-24-15, 08:49 AM
  #15  
02Giant 
Home School Valedictorian
 
02Giant's Avatar
 
Join Date: Jan 2011
Location: Iowa
Posts: 2,756

Bikes: 13 Orbea Orca 02 Giant Cypress 88 Mongoose ATB 79 frame-built to 80 spec. Schwinn Traveller

Mentioned: 4 Post(s)
Tagged: 0 Thread(s)
Quoted: 807 Post(s)
Liked 51 Times in 31 Posts
Originally Posted by rpenmanparker View Post
It's funny how SRAM defenders are called "fanboys". You very seldom see anyone go off about how wonderful SRAM is to start a discussion. Almost always someone steps in to defend it against unreasonable criticism. If a defender is a fanboy, what do you call the irrational haters?
Brainwashed...
__________________
Excuse me if I, have some place in my mind,
Where I go time to time

I ain't broke and I ain't hungry but I'm close enough to care

Tom 2020
02Giant is offline  
Old 01-24-15, 09:34 AM
  #16  
BoSoxYacht
Banned
 
BoSoxYacht's Avatar
 
Join Date: Jan 2006
Location: take your time, enjoy the scenery, it will be there when you get to it
Posts: 7,282

Bikes: 07 IRO BFGB fixed-gear, 07 Pedal Force RS

Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Originally Posted by rpenmanparker View Post
It's funny how SRAM defenders are called "fanboys". You very seldom see anyone go off about how wonderful SRAM is to start a discussion. Almost always someone steps in to defend it against unreasonable criticism. If a defender is a fanboy, what do you call the irrational haters?
It's interesting that we rarely see threads in which people feel the need to defend the quality of Campagnolo or Shimano, but it's quite common for SRAM.

I wonder why that is.
BoSoxYacht is offline  
Old 01-24-15, 10:31 AM
  #17  
BigJeff
Senior Member
 
BigJeff's Avatar
 
Join Date: Jan 2011
Location: Pacific NW
Posts: 563
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Originally Posted by BoSoxYacht View Post
It's interesting that we rarely see threads in which people feel the need to defend the quality of Campagnolo or Shimano, but it's quite common for SRAM.

I wonder why that is.


if you approach something looking for something to love or hate, you'll find it.
BigJeff is offline  
Old 01-24-15, 11:54 AM
  #18  
OldsCOOL
Senior Member
 
OldsCOOL's Avatar
 
Join Date: Jul 2004
Location: northern michigan
Posts: 12,460

Bikes: '77 Colnago Super, '76 Fuji The Finest, '88 Cannondale Criterium, '86 Trek 760, '87 Miyata 712

Mentioned: 15 Post(s)
Tagged: 0 Thread(s)
Quoted: 425 Post(s)
Liked 18 Times in 17 Posts
Originally Posted by Doug28450 View Post
Shimano makes nice fishing reels.
Yes, and being put to good use while trolling.
OldsCOOL is offline  
Old 01-24-15, 11:54 AM
  #19  
Roadbikedude
Senior Member
 
Roadbikedude's Avatar
 
Join Date: Dec 2014
Location: NW suburb of MPLS MN
Posts: 101

Bikes: 2012 Specialized Roubaix SL3, Specialized Tricross Comp, Specialized Expedition, Borus X7 Fat Bike

Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Shimano has so products and performance levels that they mass produce on all kinds of scale. Ultegra, DA don't come across very cheap now do they????
Roadbikedude is offline  
Old 01-24-15, 12:08 PM
  #20  
bgav
Senior Member
 
Join Date: Jul 2013
Location: Central MA
Posts: 171
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
As said above, economies of scale. I'm agnostic (or a heretic ), have Campy Centaur 10sp on my road bike and Shimano Ultegra 6800 11sp on my all-rounder. I go with what's best for the task and fits my budget.

Last edited by bgav; 01-24-15 at 12:11 PM.
bgav is offline  
Old 01-24-15, 01:24 PM
  #21  
Monkey D.Luffy
Senior Member
 
Monkey D.Luffy's Avatar
 
Join Date: Jun 2014
Location: The New World
Posts: 210
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 3 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Shimano Stella > Van Staal?
Monkey D.Luffy is offline  
Old 01-24-15, 01:31 PM
  #22  
Alias530
Banned
 
Join Date: Oct 2014
Posts: 1,297
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Shimano is cheaper than SRAM and way cheaper than Campy... what are you smoking dude?
Alias530 is offline  
Old 01-24-15, 02:33 PM
  #23  
BigJeff
Senior Member
 
BigJeff's Avatar
 
Join Date: Jan 2011
Location: Pacific NW
Posts: 563
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Competitive cyclist has dura ace for $2500....(MSRP $3500) Which is more than they have Red 22 for.
BigJeff is offline  
Old 01-24-15, 03:01 PM
  #24  
Alias530
Banned
 
Join Date: Oct 2014
Posts: 1,297
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Originally Posted by BigJeff View Post
Competitive cyclist has dura ace for $2500....(MSRP $3500) Which is more than they have Red 22 for.
Wow, you need to shop around

$1,200 for DA and $1,400 for red on the euro sites
Alias530 is offline  
Old 01-24-15, 03:04 PM
  #25  
ussprinceton
Senior Member
 
ussprinceton's Avatar
 
Join Date: Apr 2007
Location: Durham, NC 27705 USA
Posts: 704
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 33 Post(s)
Likes: 0
Liked 1 Time in 1 Post
I'm a Shimano fan
ussprinceton is offline  

Thread Tools
Search this Thread

Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service

Copyright © 2018 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.