Touring Bike Value, Help Needed
 

I’m selling my touring bike. I see prices for various touring bikes range wildly from $200-2,000. I’m not quite sure where mine falls. It’s an Advocate Cycles Sand County. The complete bike MSRP was $1,600 equipped with Tiagra components. Frame-set MSRP was $850. I got a frame-set on sale and built it up with 10sp bar-end shifters and Ultegra derailers, modern SLX crank-set, BB7 brakes(185mm front/160mm rear), Tektro levers, carbon seat-post, and an Axiom rear rack. It has a 700c Alexrims wheel-set and a nice, hand built 650b dynamo wheel-set. I’m thinking of just selling it with the 700c wheels. I have a new $70 WTB seat that I’m gonna put on it. Any thoughts on pricing? I was thinking $1,000. Too high? Could I get more?

52cm with good, glossy paint, but with several normal small scratches.
Sand County

$100-200 is pretty much a default price for used bikes. Some people will try to strip the frame and sell the parts, but they're not likely to offer more than a couple hundred (so they can make money on the flip). While a bike doesn't exactly depreciate like a car, losing 30% when it drives off the lot, many if not most buyers will knock their offering price down to half of what it costs new. That's reasonable for the buyer; they don't know the bike hasn't been abused, or stolen, and they may not get the new bike warranty, and they won't get the LBS support (assuming it's a decent shop) from the stranger who re-sold the bike. The extra wheel set might sell for extra, depending on who's buying, but you're just as likely to get a "why did this person put on different stuff than the manufacturer spec'd?"

You might get that much for it, if you can find a buyer who wants a bike very much like that and in the same size. You're more likely to sell it at $800, IMHO.

I would say check around and see what used Surly Long Haul Truckers are selling for, and price a bit under that. Unfortunately, you don't have a well-known brand (I had never heard of them, and I'm fairly up on bike brands), so you lose some value from that. Also, it looks like Advocate Cycles is closing/changing their name to Esker Cycles, so that doesn't help, either. I would definitely sell the 650 wheels separately to get maximum value back from them.

A guess to what it would sell for? Probably $750-850. Be sure to load up any ad with good keywords, and compare it to the Surly LHT, Trek 520, and other similar models. Use those as keywords, too.

If you're not in a hurry, start high. You can always lower your price, but you can't raise it. If I were in the market, your $1k asking price would get my attention. Sounds like a quality build.
I say post it for $1k and don't take less than $800 until you've waited a while.

My thought was also basing my pricing loosely on LHT in the area, which are priced around $700. Unfortunately the couple for sale around here right now are both the non-disk model. So basically mine is a little nicer frame, nicer components, and disk brakes. Overall, mine is definitely a nicer bike. But then I don't have the recognized LHT name on the frame. As you said, the fact that it's not a well known brand doesn't help the selling price. Good point on mentioning the LHT and 520 in the ad! I didn't think of that. Thanks!