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Old 07-30-09, 05:56 PM   #1
Niles H.
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Stealth Non-Objective Reviews Online and Elsewhere

Came across an interesting online review recently in which the reviewer suggested that many of the previous reviews sounded like ad copy and were very misleading; and he ended his review with "buyer beware."

Wondering how many positive reviews come from manufacturers, friends, family, and others who are more or less posing as objective when they are not -- and also how many negative reviews come from competitors and others who have some bias or interest in shooting down a product.

Some marketing people recognize the power of stealth marketing in which the information is supposedly coming from an unbiased source....

Any thoughts on this?
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Old 07-30-09, 06:02 PM   #2
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I have read speculative reports on the reviews of Amazon. Although I'm suspicious, I still read reviews from this site on items I'm considering to buy.
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Old 07-30-09, 07:22 PM   #3
Dave Nault
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I don't think the internet is a substitute for good old fashion due dilligence. When I was shopping for parts for my bike, I used the internet to find things I didn't know existed and then did my research from there by 1) asking my LBS about the parts. 2) Asked people that owned the parts. and 3) finding the parts and looking at them up close and live.
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