Just passing along, this looks like an incredible deal!
 

http://www.all3sports.com/product_in...ervelo-p2-2009

$2300 mid season, I couldn't believe it! I bought my P2C end of season last year, but still, this is with the new fork too. From what I've researched the SRAM rival group is just a solid as Ultegra - no, I don't work for all3sports, didn't even buy my last bike from there, but I know a good deal when I see one. Wish my wife wanted a new bike now...

anybody else have thoughts on this? only the front and rear derailleurs are SRAM rival, so can't really tell if this is actually a good deal

I would be curious as to what others think as well. I had secret hopes of getting one for my bride after she wraps up her first season, was looking at either the QROO Seduza or a P2C. When I bought mine last year the Ultegra versions had come down from $2500 to $2100 or $2200. I guess that's what I was basing the "deal worthiness" aspect on. I wouldn't personally plan on paying extra to get Rival over Ultegra, but I've heard many in the SRAM camp say it was at least equal (or better :) ). What I haven't really heard anything on was the SRAM TT shifters. In my mind, this looks more like the pricing you could get in late 08 when the pricing started coming down, maybe a tad better since you get the new fork. However, still $400 under what the 09 P2C ultegra goes for. But I was the OP, can anyone with experience with SRAM Rival help maestro123 and offer an opinion?