Here is an example of what they do for people:
http://www.rei.com/stores/store_even...ignore_cache=1

Boulder's Future as a Cycling Mecca

11/9/2009 7:00 PM

Join the Boulder Cycling Club for their first monthly meeting. Featured guest speaker Scott Christopher of Bicycle Colorado, Colorado's largest cycling advocacy organization, for a discussion on the future of cycling in Boulder. Come find out ways to further enhance and improve the cycling atmosphere in Boulder.