I agree too. I am only speaking from experience when I cut a deal with the wife when buying some frames etc, she knows I have no real need for them and knows how much I can get them for.

What I fail to mention is the headset/seatpost/new front mech etc I might also have to add in.

Personally I have had wins and lost bad with both online and walk in stores.

I sometimes wonder how some of the importers of some brands get away with it, regarding both some of the mark-up on some items and also the hit some take against online bulk-buying retailers.

But hey having said that, I only really buy the basic bartape and odd thing from the shop. Usually an item I need to test to see if it fits etc, then I pay what they give it to me for, usually a discount of some sort.