mmm... make the entrance "loaded touring bike friendly" so a tourer can roll their bike in, lean it against the wall, be offered a hot coffee... and start shopping
Once you enter the main door, there's a long hallway. Lots of bike-leaning space. That was one of the things the DePAuw cycling team commented on....lots of bike space available.
Hot coffee is always on.
Guinness is always cold.
There are usually bagels sitting by the toaster oven, too.