Serotta started originally as a bike shop in Saratoga N.Y. back in the early 70's (maybe earlier).
Ben Serotta went to the UK and apprenticied with Holdsworth (I think), might have been Woodrup.
Came back to the US and started building/marketing frames in the early mid 70's.
Serotta made his name with Steel frames the Ti stuff came a bit later.
Marty
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