Lack of choice? I think Norco offers as much if not more than the major brands out there like Trek or Cannondale. Certainly more than Kona or Devinci or Gary Fisher. Can't speak of quality. I think you get what you pay for. It's basically bike frame and attach various quality parts from Shimano, Truvativ, Suntour, Mavic, Alex etc etc etc.... And i think at the end of the day, most consumer frames are made in Taiwan anyways. hahahaha....