The exciting thing about this bike is that it shows belt drive is coming to cheaper bikes. That could mean a change is coming, possibly for the better.
Love the idea of greaseless long lasting belts in place of chains, especially when it's coupled to an internal transmission. Love my 7 speed Nexus hub. This seems to be to be a great trade--a clean one with low maintenance in place of an exposed drivetrain with a greasy chain--and could make people consider bikes as being more reasonable transportation options than before.