As opposed to an pista or langster that comes in a rainbow of colors? all track bikes look the same until you put your personal touch to it. I had no problem buying an IRO considering he's making a lot less than bianchi is making on the pista. If you had a way to give people what they want and still make a profit from it wouldn't you? I fully support Tony because IRO are nice bikes in my opinion and 300 for a decent track frame isn't so bad since italian frames can cost much more. Sure it's probably a higher quality frame, but what's the at cost for the italian framemakers, I wouldn't be surprised that they make a higher profit just because it's italian.