Yes. Early on I used to brake just for the heluvit because it was so responsive and feedback though the levers felt so nice. Beyond that was just the novelty of a brake you could actually modulate.

These days, I suppose I take them for granted a little too much, but it still feels good through the levers, and I get a little smug about them riding in the wet.

I do have to adjust my technique when I go back to my bike with rim brakes. It actually caused me to upgrade the calipers and pads on the rim brake bike.