How sad. I still remember the day I picked out my Schwinn Sting Ray - gold metalflake, sparkle seat and 2-speed Bendix rear hub. The perfect paper-boy bike. Purchased at a REAL Schwinn dealer for $89.00. I loved to go check out the latest bikes at the Schwinn shop as a kid. All that sparkle and chrome. A different time and place from now that's for sure.
Mass merchandising is killing the bike shops! Tell all your friends not to buy that stuff. Just because it says Schwinn it is still no better than your typical Big Box Store Huffy. Branding as they say in the advertising business is everything. They are selling to the 30 and 40-Somethings that still remember the Real Schwinns of the past. I can imagine the thought process of the guy.
"Hey kids look at this cool bike. Just like I used to ride as a kid. Let's get it. I know Schwinn quality and it is better than a Huffy and it is only $30 bucks more."
Another sucker pulled in by branding. Don't you just hate it?
