"How do you keep your morale up during the long dark of winter?"
By getting out there regardless of the cold, saying to myself "people have endured far worse than this", and rewarding myself with coffee, food, or beer once I'm home.
Since the body conditions itself for the cold if you actually spend a lot of time in it, it always makes me feel like I've accomplished something cool when I can stand outside during some of these rediculously cold days and be comfortable, while everyone else is suffering outside. Makes me feel more relaxed at the idea of randomly riding to the grocery store or some other store, knowing that there's really not much to worry about.