There was a thread about Kia bikes a few days ago actually. Seems they were below Huffy and Murray standards.

I haven't seen much from Kia that i thought was all that great quality wise. Granted, they're producing incredibly inexpensive cars... and one can only assume that design quality is directly linked to price.

I saw one of the commericals after having read the other thread and snickered a bit given the glowing review of the bikes that was in that thread.