When not riding for a club or team, I'd rather wear Assos and Rapha gear than a jersey with patches from sponsors that don't actually sponsor me. Too bad that it's so expensive. My buddy had his Rapha cold gear on this week. He says it worked very well, and I must say, he looked sharp in it.

For what it's worth, Under Armor compression gear makes some great base layers. Their "cold gear" line makes for great pull-over shirts that breath for cooler days or track warmups (I ride track).