Originally Posted by
carleton
Agreed.
The company that can make ubiquitous-logo-free gear that is well tailored (read: makes me look good), works well, and doesn't cost a fortune will make a killing.
Subtle is the key.
Rapha makes some nice looking stuff. I find it hard to believe that a company can't make similarly good looking clothing without the boutique prices. It's well known that every cyclist doesn't want to look like a racer.
Many will shout me down, but Performance is that company. One simple logo, great products, they used to make all the national team gear and the prices are fantastic compared to most companies and definitely ones like Assos and Rapha.