That is true. Don't get me wrong - my dad is a small business owner, I am a partner in said business, I support small business 100% and have bought a number of things from Grant in the past - I'm just saying that I would buy nearly all of my biking supplies from VO and Riv if it weren't for the fact that the equipment that Riv sells is so much more expensive than other things. Granted, for bags, bikes, etc, you can't get them anywhere else, but if I can get the same brake lever for $30 at one place and $60 at another, there are some things I won't do for small business, ya know?