I've seen the reflective Dyad rims listed on web sites for a while and thought they were already available. A few points to consider. They cost considerably more than regular Dyads, about $99 vs $52. The reflective surface is a vinyl coating, and I'm not sure how this would be affected by caliper and canti brakes that use the rim surface for braking. I assume that the Elvs rims also weigh more than regular rims due to the coating but can't find any specs on that at Velocity web site.