Originally Posted by
vsopking
What's funny is that all these manufacturers adopt aesthetics as marketing tool. I thought form follows function. Why do I like a car that looks like a carefully styled airoplane or rocket? Why do I like a black "stealth" like sculptured bike. We are all slaves of the styling maffia it's all about emotion. It will not make you faster, but at least you have to look faster. Oh, I ride a Specialized Roubaix with a curved top tube and I like it ;-)
Bike makers have always done things for purely aesthetic reasons. Think fancy lugs, just for starters.
I can't think of any reason not to build a bike with aesthics and/or unique look in mind.