...but since I am at work, I do have access to newspapers from everywhere and I picked up a Calgary Herald that covers the story.

It's a good example of how the media can show a reduction in minor injuries, can be interpreted in a different way to give an impression that ski helmets prevent major injuries.

a new study by University of Calgary scientists proves people who wear them are much less likely to suffer head injuries in a fall...

Andrew Sawatsky, 29, of Calgary said he always wears a helmet when he skis.

"I've had concussions in the past," ...

The U of C paper suggests traumatic brain injury is the leading cause of death and serious injury among skiers and snowboarders...


It's only towards the end of the peice that a bit of sobriety enters the scene:

"We recommend wearing helmets for skiing or riding," said Doug Firby, spokesman for Sunshine Village Ski Resort. "We also encourage skiers and snowboarders to educate themselves of both the benefits and the limitations of helmet usage."

If people would educate themselves about ski helmets they could see they protect skiers from minor injuries and not concussions, traumatic brain injuries, and death.

If you just read the article without giving it much thought, it'd be very hard not to think that ski helmets prevent concussions, traumatic brain injuries, and death. If the article was a bit more up front and said that it is only minor injuries that could be reduced by wearing a helmet, would it make the same impact or even be worth writing about? I don't think so. people are worried about concussions, traumatic brain injuries, and death far more, so that's what they write about.