The bikes look nice, but none on there are really mind-blowing to me. Still, it's good to see more variety in the marketplace, but I'm also a little bit less of a hardcore "steel-is-real" preacher. I'll be curious to see price tags and hear more about distribution.

I think the partnership with a "Top Japanese Company" is probably good in the sense that it will increase their distribution network. To my other point about my curiosity, it's interesting how little information is given about anything: manufacture, distribution, who the partnership is with, etc.