I've used TA cranks from the mid 1970s to present, doubles, triples, half step with granny, compact, and alpine gearings, on single bikes and tandem, so have some experience to evaluate similar cranksets. The VO blog site says $175 for crankset including rings. For an all-new small-market crankset comprising two chainrings, crankarms, and the two different mounting hardware sets (crankarm to chainring; chainring to chainring), that isn't unreasonable in my view. It can cost quite a bit to assemble a TA crankset with all those components these days. While it's possible to get a used TA crankset for less than that, it's used number one, and for those riding their bikes a few thousand miles a year, that's significant. It can take time and continued vigilance to finally win an eBay auction for a TA crankset where there aren't competing high bids. The VO crankset looks like very good value to me compared to the used TA cranks/rings/bolts I've used over the years, and acquired on eBay in recent years. What catches my eye as significant improvements over TA: all new hardware and no chainring wear starting out; standard thread for crank extractor; pinned chainrings; more derailleur room between outer chainring and crankarm; stainless steel mounting bolts so no alloy bolt head stripping and no issues with dissimilar metals corroding together like TA bolts; thicker and more durable chainrings. Works for me. For a non-vintage bike setup, I would go with VO over TA, no question.