Originally Posted by
goodtimes5
The company is named Apple, not Mac. How did you not learn that in business school? Even if you already knew that, most people buy the brand "Apple," not the brand, "Mac."
Yeah the company is named Apple, but most people think of the company as "Mac," as in Mac Computers, Ipods made by Mac. Much of branding has little to do with the legal designation of a company but with the image left in the customer's minds.
They do not market their laptops as Apple Pro..they are marketed as Mac Book Pro.