I hadn't been to their website in a while. I have no investment in Rapha, but the story with Andy Hampsten in really nice so I'm including the link.
Go look at the Google map satellite view of the road he talks about between Sassetta and Suvereto, it just makes you want to jump on a plane to Italy right now.

http://www.rapha.cc/the-four--a-ride-with-andy-hampsten