I stand corrected, it costs $10 to look. Given the price of a movie, or even a movie rental, I think I'd sooner spend $10 on the bike show. I do, however, understand the lack of excitement. I used to go to guitar shows, at least two a year. I haven't been to one in over five years, because I simply tired of them. I own more guitars and guitars well beyond my playing ability, as I do with bicycles. But for some reason, I haven't yet tired of looking at bikes!