Originally Posted by AngryScientist

you can rent a bike, leasing should be similar. you can also lease computers, televisions, copiers, and other stuff priced similarly to bikes. hell, i think one of the xerox copiers in our office is over 10K new, and we definitely least those. i honestly think bike shops (at least in fairly affluent areas) could make a killing on a program like this. they could sell service contracts with the bikes. its a marketing dream.

pinnarello can be the next mercedes, "my neighbor has one - i better get one to keep up". its brilliant. it works for cars, boats, houses, flat screen tv's, designer handbags, etc...