That's exactly what I thought of when I saw it. The seatstay end is one of the easiest ways to spot a good quality bicycle since they take so much effort to do right. In my opinion, Raleigh was the only builder of low-end bikes that got it right with their wrap-over treatment. Their low-end frames still turn my head when I see them, but I'm partial to that style and their choices in colors in low-end frames.
I cleaned off the NDS crank this morning (tonight?) and was surprised to find that someone carefully scratched his name into it! It's on the end, near the bottom bracket spindle.