Originally Posted by
John E
Schwinn's marketing was not quite as dumb as some have indicated, because one market for the Paramount was affluent older gentlemen who might have liked the idea of brake and shift controls near the tops of the bars. The competition, such as the PX-10, was full-race, with a 14-21 freewheel and no clincher tire option.
True, this was a selling point...not necessarily advertised though, from what I've seen.
All I'm saying is that its a long slow fall from this:
http://www.trfindley.com/flschwinn_1...40/1899_00.jpg
to this:
http://www.trfindley.com/flschwinn_1...1985Ltwt01.JPG
Then again I think we could use some more sexual innuendo in bicycling catalogs, I must say many of them out there these days are horrifyingly boring from a design standpoint.