I just bought my 10' 2.3 for $1350. It was my third bike bought within a year. They gave me the discount because of the fact I keep coming back. I have been given a discount on all three bikes as well, that discount being 20%. It does help I know one of the managers I guess, but I also just got about 15% off of a Saris Thelma rack for my truck. Maybe it's time you found a new shop.