HTFU is like STFU but with "harden". As much bashing as I do on bikesdirect bikes' saddles, I can vouch for the phenomon the_don is talking about. If you're not used to riding, the ass is gonna be a little bruised. I say take a couple days off, don't ride in pain. It only took me 2 weeks total to get past it. Since then I've been on 40mi rides and the WTB saddle on my Surly has been smooth sailing. It's possible the saddle might still suck even after your ass gets broken in though..