I found the answer to interest normal people in bicycles.
I think I might have stumbled across something that could interest the average American in cycling. Most of my friends don't care when I talk of just riding my bike but when I say I race the ask. Well what do you win, never mind the fact that I can eat whatever I want, I have lost 15 lbs for the year, the better lung capacity, cheaper transport and all the other stuff that is good. I tell them that once you sit through 10 races you can start winning money back as well as going home with some extra cash their ears stand up and they start paying attention. Maybe we should just start telling them that it is easy to win money at the races. you just have to ride a few times a week. Their greed could lead to their salvation.