Google Maps came out recently. I have not used it but did plot two of my long rides ( 125+ miles) to my parents home and our family cabin that I have established routes. I noticed that the Google route would take me on busy roads and around some short steep hills. The "around the hill routes" would add several miles to the ride each time. Maybe Google will develop some options to select based on the rider/ability that will fine tune the route. I have used Map My Ride, Ride With GPS and Bikely with success.