well for all we know it may just be a rebranded frame kinesis frame much like many manufacturers. I'm mixed on the matter but it must be said it may get more people riding. If one thing the fixie craze has done, its get more people on the road. I'm actually surprised it took them this long to jump on... It might actually be too late. this also might take some of the price gouging that is going on out of the picture, much like BD.