I think I paid $45 at REI, little high, but I like it and some of that came back to me in refund/dividend. Like I said the headstrap and helmet strap are awesome, I can use it in the future camping, hiking, or as a helmet light if I get a different front light. And it uses AAA which I already had rechargeables for. In terms of raw bang for the buck powerful front light though you wanna look into a flashlight w/ mount. I live in a city so that's kind of overkill for me, what I have works great for occasional dark paths. Being seen from the rear is most important to me, I figure I have brakes to stop a front collision, plus we ride with traffic anyway