I never understood why people would want to hide the logos? Is it because you want people to think your not riding a no name brand like Mercier? Because 99% would probably think you have really aexpensive bike since american logic is anything french sounding=expensive. If its for style, I don't see it it either. I rather have a generic logo than a dinky anomaly on the frame. I think the logos look great, much better than a lot of others on BD. Personally I think if you have to money always go for the better brand like Surly, because I am sure the parts would be better than the WT if I was going to get a bike that I would at least get the WT5.