Looks like a standard Wal-Mart bike, except it has one gear and it looks sort of "urban". Considering it only has one gear it's probably a better (read: more reliable/less maintanance) choice for most people who would buy a bike at Wal-Mart than one of their 21 speed mountain bikes or 7 speed cruisers. Best case scenario some people buy them and decide they like single speed/fixed gear riding and then upgrade to a better bike. Worst case scenario they end up rusty in a garage or for sale for $50 on craigslist.

Also, "LOL" at the people who think this is somehow disgracing their "scene"... let me guess, you got into this "scene" a year and a half ago... and you'll probably quit it and move on to the next thing by the time you turn 19.