Originally Posted by KendallF

Love my SRAM Red. I think one of the big deciding factors might be the ergonomics of the hoods and the shifting mechanism. I tried the new Ultegra 6700, and hated the huge hoods and the long throw of the shifting. I understand Di2 shouldn't have the throw issues, but it's shaped similarly.

The SRAM hoods are much more minimalist and I like that. I love the way you can pull back the shift lever on SRAM and downshift with a finger twitch while sprinting in the drops.