Well, that's an awfully strange thing to say. Trek is wrong to want to sell as many Madones as possible?

Your implication that they are (dishonestly?) trying to sell Madones to everyone is misplaced, anyway. Last I checked, Trek had an extremely diverse line of bicycles, of which the Madone and other racing bicycles only made up a small part. That's an awfully strange strategy to pursue if your goal is to sell Madones to "the masses." When you realize, in fact, that this is NOT Trek's goal, it makes a lot more sense.