Originally Posted by
neil
Issues:
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3. I think the suggestion that Surly isn't trendy is kind of silly. They are certainly trendy. If anything, a bike with less name recognition would be less trendy.
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He said they weren't trend machines or gimmicky. By this I assume he meant that Surly isn't concerned with using the latest materials and newest technologies. They're more about simplicity and practicality. That's just an observation on my part. I don't own a Surly and in general their bikes don't appeal to me but I think I understand their appeal to others and I appreciate them for what they are.
In developing their products I think they were scratching an itch rather than trying to create a market.