Bar Phat or Roubaix tape by Specialized= very good stuff. Thin sticky pads for cushioning are available at most LBSs but there is a nice Specialized kit that comes with real nice cushy pads. After being somber and sensible for awhile, I have gravitated to white or light gray of late of late and consider a little soil on light colored tape a badge of honor. Fizik tape is also nice and comes in different textures.