Had the opportunity to take a very long ride on an S-Works Tarmac today when the demo truck visited our LBS. I gotta say that program is a great idea. I am going to buy a very nice bike later this summer, and had pretty much narrowed it down to a SuperSix, Tarmac and perhaps a Noah or Look.

I'll leave the bike review aside for the moment and just say the bike was everything I expected. But the fact that I was able to ride it for a couple hours and verify that I like it is going to make it hard to pull the trigger on a different brand, unless I have a similar opportunity.

So props to Specialized for a great marketing idea.

That is all.