Originally Posted by
noglider
I used to read Frank Berto's column in Bicycling Magazine regularly. I liked the information, but I felt he obsessed on this stuff too much. I can't say what it was that bothered me about his reporting. I'm probably not being fair.
I'd like to reiterate: the prices you see above are LOWER than in 1982, and I believe they are listing 1982 in that 1986 catalog. In 1982, Campagnolo Nuovo Record stuff was definitely more expensive than anything Shimano made, including Dura Ace.
In 1982 yes, with the exception of the 10 pitch track stuff and Dyna Drive cranks and pedals.
let's not forget the Primo Cartel, where Campagnolo Clement and a number of the other Italian component mfgs. set up an additional layer of profit margin in an attempt to gain control of all the independent importers, it only worked for a time, but it was a big hit to sales as prices jumped 10 to 15% overnight.