If you want Assos for brand recog, most of their stuff has only micro-labeling with a iittle red swiss cross. Most people aren't even going to know what you got. So, you ride it because you like it, or want to send a message to the cognoscenti. My experience is, I think you get more bang-for-buck with Assos-profiting EIT pads in other brands. Assos' founder, a genius, sold out many years ago. The successors still make really good stuff, but not way-above-the-compettition anymore. Except for Fugu jacks, it's not even Swiss-made anymore. Seriously, order some, and check the labels. i have tights, knickers, shorts, jacket, none of them mfrd in Switzerland. All from former Soviet-bloc countries.


if you do order Assos, make sure you can online-warranty-register your garment, or get stuff from an Assos-authorized dealer (assos.com has a list). If you buy from a not-Assos-authorized listed dealer,and you don't get a warranty-reg code tag, you're on your own.